Inova Smooth Protection Shampoo Sulfate Free, Rich in Protein 320ML

Deep Moisturizing: INOVA Smooth Protection Shampoo for daily use shampoo made with nano-keratin technology that moisturizes your entire hair and scalp by penetrating deeply into the follicles to increase moisture to the maximum extent, eliminating frizzy hair for more shiny and silky hair

It does not affect the hair dye as well as it creates enough lather in order to get clean hair. If you have dyed hair, INOVA sulfate free shampoo is the perfect solution for you

Suitable for chemically treated hair: Maintains the effect of any treatments on the hair (such as keratin, protein, etc.) as well as after using a hair straightener

Powerful and Natural Ingredients: Rich in Coconut Oil, Collagen, Vitamin C and other ingredients to help gently cleanse and repair damaged hair

Sulfate Free: INOVA Smooth Protection Shampoo leaves hair smoother, shinier and healthier without removing the natural oils, which ultimately leaves your hair more hydrated. As such, it is the most effective way to clean the hair and scalp

Designed for all hair types: regardless of hair type whether dry, greasy or damaged. The Silky Protection Shampoo will make it look better than ever

Professional Salon Results: Get beautiful, salon-quality hair comfortably at home

Preferably use with INOVA sulfate-free conditioners and mask for best results

Made in the United States of America and registered with the Saudi Food and Drug Authority under No. 2016-0120112-039645

Why sulfate free?
Sulfates help a shampoo to strip oil away from the hair. However, the hair needs to retain a bit of its natural moisture and oils to stay healthy. Sulfates may strip away too much moisture, leaving the hair dry and unhealthy. They may also make the scalp dry and prone to irritation which may lead to hair fall

Steps of the integrated home program to obtain the results of beauty centers:
1- Shampoo: using INOVA Sulfate-Free Shampoo for daily use
2- Conditioner: using INOVA Smooth Hydration Conditioner after shampooing
3- Mask: using INOVA Miracle Mask-Intense Repair once or twice a week